Before writing about the World Orienteering Day again, I have to stress that it is a great idea. It appears to be a good vehicle to organise orienteering events for communities, especially for schools, where sometimes all you need is a “good reason” to get things in motion.
The problem is the desperate hype around it. The desperation to claim another “World Record” of participation. It as a self-declared, self-reported world record that has no value outside self-congratulatory IOF press releases. It just reminds me too much of the Soviet hype I saw in my childhood, and the American hype I experienced in the beginning of my professional life.
This is a minor topic amongst the issues around the IOF, but it illustrates very well the mindset of the leadership: a desperate demonstration of results where the picture looks very different when you scratch the surface; a focus on meaningless numbers to avoid an honest discussion about the real issues.
This is the same mindset that decided to present great looking IOF financial plans in 2016 to the General Assembly that soon after turned out to be lightyears from reality.
Last year the oversized ambition of the IOF leadership has fallen flat on its face as discussed earlier. Overall participation has increased thanks only to the unbelievably high numbers of Turkey. In fact, participation for the rest of the World has even decreased from 203,519 (2016) to 201,571 (2017). Far-far away from the declared ambition of the IOF President of 500,000 participants.
The 500,000 participation level dreamt up by the IOF leadership looked beyond reach even for 2018. They were desperate to find a solution. And they did!
The Council has declared that World Orienteering Day in 2018 will start on 23 May and will last till 29 May. Stretching WOD over a week, but keeping the WOD name for continuity instead of introducing WOW, World Orienteering Week.
There are good reasons to extend the event over a week instead of keeping it on a single day. In some countries it may be difficult to organise these types of school events during weekdays, in some others it may be difficult during weekends. It gives lot’s of flexibility to organisers to adapt the idea to the local environment while keeping the “urgency” element of an internationally coordinated event. But why shall one still call it a “Day” instead of a “Week”?
No particular reasons were given in the Council meeting minutes #185. It was simply declared that the branding of the event stays the same. After all it has a long-long brand history stretching over a grand total of two occasions.
The WOD slogan “Be part of something bigger” has acquired a completely new meaning.
Have you ever been part of a day that lasted for a week?
The only benefit one may think about is that this way the optics would be just perfect. Overwhelming participation on WOD 2018 compared to WOD 2017. The IOF target of 500 000 participants, at 5000 locations in 100 countries becomes quite achievable, especially when organisers encourage even “normal O-training” done anytime during the week to be declared as a WOD event. Anything goes, as long as they increase the headline number to achieve the President’s vision of 500,000.
One example is the recent email from the British Orienteering Federation sent to clubs explaining “Your club can simply be involved by tagging on the words ‘World Orienteering Day’ to fixtures planned to take place on Wednesday 23 May through to Wednesday 30 May 2018 on the fixtures list on the British Orienteering website“. No new activity is required. Just add the number of participants of events planned anyhow. It really starts to look like a pure accounting exercise to inflate the numbers irrespective of the content.
But this is not the end of this story…